Google Ads (formerly known as Google AdWords) is Google’s online advertising platform that enables businesses to create ads that appear on Google search results, YouTube, mobile apps, and other partner websites across the Google Display Network. Google Ads allows advertisers to target specific audiences based on various criteria, such as keywords, location, device, time of day, demographics, and more.
Google Ads is one of the most popular digital advertising platforms, and it can be a powerful tool to drive traffic, generate leads, and increase sales.
Years of Experiences
Cost-per-click (CPC) is the amount an advertiser is willing to pay for each click. This amount is influenced by factors like the competitiveness of the keyword, quality of the ad, and the relevance of the landing page.
The Ad Rank determines the position of an ad in the auction and is calculated based on the bid amount, the quality of the ad, the relevance of the landing page, and the overall user experience.
