Are we entering the golden age of content marketing? Well, it depends on whom you ask – but one thing is for certain, and that’s that 2018 is going to be a wild, fast-paced year for the content marketers who are ready to go all-in.Video continues to overtake other types of content. Enterprises are placing more and more emphasis on original content. Commitment to content marketing is increasing in marketing departments of all shapes and sizes.
All of that is great, but what does it mean for you and your brand? We’re going to break down a few of the most important trends right here, right now.
Blogging just isn’t enough anymore.
Until fairly recently, having an active, engaging blog was enough to earn you plenty of attention, both from Google’s algorithm and from your customers.
You might mix up your formats now and then – post an infographic here, a video there – but by and large, brands that committed to traditional blogging and turned out posts on a regular basis didn’t have to worry about falling behind.